How I look after your information
Plain English first. You can take the Freehold Score without giving me anything that identifies you. If you give me your email, I use it for what you asked for, and I don't sell it to anyone.
Last updated 23 October 2026.
1. Who is responsible for your information
Freehold is a trading name of Profit 2 Gain Ltd, registered in England and Wales, company number 10243001, registered office 11 Boulter Road, Andover, England, SP11 6TN. Profit 2 Gain Ltd is the data controller for the information described here. In this notice, "I", "we" and "us" mean Profit 2 Gain Ltd.
Privacy questions and requests: lee [at] freeholdsystem.com.
2. What I collect, and why
When you take the Freehold Score
The Score runs in your browser. Your answers, your result and any figures you type into the optional leak calculator appear on screen, and nothing is sent to me unless you ask for your report by email.
When you ask for your report by email
I receive your email address and your result: your score, band, driver scores, your position on the freedom and resilience grid, and the indicative leak and value-gap figures if you calculated them. I use them to build and send the report you asked for.
Lawful basis: taking steps at your request (contract).
Follow-up emails, only if you tick the box
If you tick "Send me follow-up emails too", I add your email address to my mailing list with your score, band, weakest driver and leak figure, so the emails fit your result. You'll get a short series about your result and the Freehold kits, then occasional notes.
Lawful basis: your consent. The box is never ticked for you, every email has an unsubscribe link, and unsubscribing doesn't affect the report you already have.
When you email me
I use your name, email address and message to reply. Lawful basis: legitimate interests (answering you).
When you visit the website
The site's host keeps standard server logs (such as IP address, browser type and the pages requested) to keep the site running and secure. I also use Cloudflare Web Analytics to count visits and see which pages are used. It sets no cookies and doesn't identify you or follow you across other sites. Lawful basis: legitimate interests.
3. Cookies
freeholdsystem.com sets no advertising or analytics cookies. If that ever changes, any cookie or pixel that isn't strictly necessary will only be set after you agree to it, and this notice will list it.
4. Who else handles it
I don't sell or rent your information. These providers handle it only on my instructions:
| Provider | What they do | Where |
|---|---|---|
| Cloudflare | Hosting the website, cookie-less visit counts, and forwarding email sent to our Freehold address | Global network; US company |
| Resend | Sending your Score report by email | US |
| Kit (ConvertKit) | The mailing list, only if you ticked the follow-up box | US |
Where a provider handles your information outside the UK, an approved safeguard is in place, such as the UK Extension to the EU–US Data Privacy Framework or the UK International Data Transfer Addendum. I may also share information with my accountant and professional advisers, or where the law requires it.
5. How long I keep it
| Information | Kept for |
|---|---|
| Your Score answers | Not kept by me: they stay in your browser. |
| Your emailed report | I don't keep a separate copy. The email provider keeps delivery records for a limited period under its own policy. |
| Mailing list (if you ticked the box) | Until you unsubscribe. After that I keep only your email address on a suppression list, so I don't email you again. |
| Emails you send me | Up to 2 years after our last exchange, unless they become part of an order. |
6. Does the Score make decisions about you?
No. It works out a number, a band and indicative pound figures from your own answers. It makes no decision with a legal or similarly significant effect on you. Every pound figure is indicative and conservative: never an audit, a valuation or financial advice.
7. Your rights
Under UK data protection law you can ask me for a copy of your information, ask me to correct or delete it, ask me to restrict or stop using it (including for direct marketing, at any time), ask for it in a portable format, and withdraw consent where I rely on it. Email lee [at] freeholdsystem.com. It's free, and I'll reply within one month.
8. Complaints
If you're unhappy with how I've handled your information, please tell me first and I'll try to put it right. You can also complain to the Information Commissioner's Office: ico.org.uk/make-a-complaint, or 0303 123 1113.
9. Changes to this notice
If I change how I use your information, I'll update this page and the date at the top.